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The Jaguar Land Rover Ice Drive Experience, Sweden

The Lot Info
The Lot Summary
At the very edge of the Arctic Circle lies Arjeplog. A sub-zero wilderness, this hidden corner of Sweden plays host to a truly unique driving experience.

The Jaguar and Land Rover Ice Academy is all about ultimate excitement. It’s your opportunity to drive our SUVs and sports cars to their fullest capability, all under the guidance of our highly trained Jaguar Land Rover experts.

This opportunity is something that everyone who’s passionate about driving, should experience at least once in their lifetime. With programmes catering to every level of expertise, you’ll come away with invaluable skills no matter your previous winter driving experience.

As an extra treat, you’ll also be given privileged access to our cold-weather testing centre. This extremely exclusive facility is where we subject our new models to the toughest extremes to make sure they’re up to the task of facing winters all around the globe.

Trip includes your drive experience, accommodation and all meals, as well as return flights to Arjeplog, Sweden.

The successful bidder of this lot will receive a Jaguar Land Rover Ice Drive Experience in Arjeplog, Sweden for two people.
Jaguar Land Rover South Africa will cover all costs for return flights from South Africa to Sweden, along with transfers, accommodation, meals and the Drive Experience in Arjeplog.
Flights to Sweden will be arranged from and to Johannesburg OR Tambo. Costs to travel to Johannesburg is not included.
From OR Tambo to Dubai – Business Class
From Dubai to Sweden – Business Class
From Sweden to Arvidsjuar – Economy – no business class available – 2 hour flight.
Then you get collected at Arvidsjuar airport in a Jaguar or Land Rover & get driven to Arjeplog.
Flights must be booked by Nov 2020 to attend the ice drive in Feb 2021.
The successful bidder will be responsible for the costs of Schengen visas, personal expenses and any additional items that do not form part of the Ice Drive Experience program.
The prize is redeemable between January 1, 2021 and March 31, 2021 due to seasonal requirements.
The lot is not redeemable for cash or any other value.
The two participants of the Experience must hold valid South African driving licences.

  • A once is a lifetime experience – the Jaguar Land Rover Ice Drive Academy in Arjeplog, Sweden.
  • Prize valued at R220 000.
  • Includes Drive Experience, Accommodation, all meals and return flights from OR Tambo International, Johannesburg.
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