Overview of the Auction Trust

The Cape Wine Auction Trust mandate to Support Education in the South African Winelands is being achieved through a simple yet unique model of giving.

The Beneficiaries

We fund passionate, well-managed beneficiaries in the field of education and support them to maximise the value of the funding they are given. Where beneficiaries of other trusts or donors work in silos, often never knowing what each is doing, we have created a model that is beyond that. A Beneficiary Community ensures that those we fund get to know each other, learn from each other and support one another. This collaborative mindset has already resulted in enormous impact and increased efficiencies. We are so proud that those we support are able to leave their egos at the door and enter this sharing space with open hearts and minds. We thank them for being so generous with their time and experience. They prove to us constantly that they are doing what they do for all the right reasons.

We are expanding this model of collaboration into the donor space, and are already working with a number of like-minded philanthropy organisations which are as passionate as we are about supporting education in these beautiful winelands that we are privileged to call home. This is just the beginning – watch this space!

After a few short years we can already feel the shift in the areas that we work in. We hope that you will give generously at the seventh Cape Wine Auction – your support will mean that the shift could become a full-scale wave of change.

Corporate Governance 

Established in 2014, the Cape Wine Auction Trust was created to raise money for education in the South African winelands. It is well established that the most effective method for uplifting underprivileged communities is education.

The Trust structure

The Cape Wine Auction Trust is registered in terms of Article 6(1) of the Property Control Act, 1988 (Act 57 of 1988).

The Trust Registration number is IT000532/2014.

The Cape Wine Auction is registered as a Public Benefit organization (PBO set out in section 30(3) of the Income Tax Act No 58 of 1962.

The Trust has been further granted S18 (1) (a) donations tax exemption status.

The financial statements of the Trust are audited by PwC who are one of our international auction partners.

Steps to lasting change


We meet with as many key role-players in education in the winelands as possible – children, teachers, NGOs, donors, academics, dreamers and doers. We listen more than we talk, and we use this valuable input to find the best solution-providers for the challenges we learn about.


Once we have selected the best organisations to address the challenges, we introduce them to each other and create a Community of Beneficiaries. This collaborative model has amplified and multiplied reach and efficiency in a short space of time. Clusters of collaboration between CWA Trust beneficiaries are forming throughout the winelands. We also connect with other donors in the education space to avoid duplication, share successes and challenges, and partner where possible for maximum impact.


Impact is crucial and needs to be measured. We gather both statistics and stories from the beneficiaries we fund, because we know that impact can’t always be calculated in numbers. Data is crucial, but storytelling is the heart of impact evaluation.

Be part of the change…

Help us to change the future of children in the South African winelands by donating.

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